Hotel Centro Sonoma and The Knoll Napa Valley Rebranded to Join Tapestry Collection by Hilton
Ohana Real Estate Investors (Ohana), a vertically integrated real estate investment firm, announced the official rebranding of two boutique hotels in its robust portfolio of hotel and residential properties. Newly appointed Hotel Centro Sonoma Wine Country and The Knoll Hotel Napa Valley have joined Tapestry Collection by Hilton and are now appropriately positioned to maximize the value of these high-quality, newly developed properties, and elevate guests’ experiences as a result.
“We are excited to partner with Hilton to bring a new level of hospitality to these sought-after properties,” said Franco Famularo, President and Chief Investment Officer of Ohana Real Estate Investors. “The rebranding marks a significant milestone in our commitment in extracting greater value from these properties — not only for our investors, but for guests and members of the local communities as well.”
Ohana purchased both properties in late 2023. After extensive research and analysis, these properties presented a compelling investment opportunity compared to similar hotels in the wine country market. Utilizing its proprietary data and insights platform, the Ohana team developed a repositioning strategy that would define each hotel’s independent identity while gaining access to Hilton’s brand platform and distribution networks.
“Ohana continues to excel in uncovering opportunities that allow our internal expertise to unlock a higher level of efficiency,” said James Cole, Partner, Asset Management of Ohana Real Estate Investors. “We know that the association with Hilton will elevate guests’ experience and enhance the communities in which we operate.”
The four-story, 135-room Hotel Centro Sonoma has been elevated to cater to all guests, from business and leisure travelers to groups, offering a refined experience in the heart of Sonoma. The Knoll Hotel Napa Valley offers 90 rooms with close proximity to downtown Napa and prestigious wineries, ideal for both leisure and business travelers alike.
About Ohana Real Estate Investors
Ohana Real Estate Investors is a vertically integrated real estate investment firm with expertise in the hospitality and residential sectors, focusing on urban and resort markets throughout North America. Founded in 2009, Ohana invests across the capital structure through dedicated equity and credit strategies and currently manages approximately $3 billion on behalf of a global investor base, including university endowments, foundations, and family offices. For more information, please visit www.ohanare.com.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton is a portfolio of over 120 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.